RJR is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The logo RJR Is executed in such a precise way that including it in any place will never result a problem.
It can be recognized by its great balance, exclusiveness and formal excellence.
RJR is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The key to success of RJR is the stength of its color range, that breaks the space turning it into main protagonist.
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