Excellent equilibrated logo blunt with thin line.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Principles is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The key to success of Principles is the stength of its color range, that breaks the space turning it into main protagonist.
Principles represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
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