This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
It can be recognized by its great balance, exclusiveness and formal excellence.
The logo Philip Morris USA Is executed in such a precise way that including it in any place will never result a problem.
The key to success of Philip Morris USA is the stength of its color range, that breaks the space turning it into main protagonist.
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