This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The key to success of PepsiAmericas is the stength of its color range, that breaks the space turning it into main protagonist.
PepsiAmericas is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
The logo PepsiAmericas Is executed in such a precise way that including it in any place will never result a problem.