Merc London is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The logo Merc London Is executed in such a precise way that including it in any place will never result a problem.
Merc London is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The key to success of Merc London is the stength of its color range, that breaks the space turning it into main protagonist.