John Smith's Beers represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The logo John Smith's Beers Is executed in such a precise way that including it in any place will never result a problem.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
John Smith's Beers is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The key to success of John Smith's Beers is the stength of its color range, that breaks the space turning it into main protagonist.
John Smith's Beers is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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