It can be recognized by its great balance, exclusiveness and formal excellence.
Excellent equilibrated logo blunt with thin line.
The key to success of JCPenney is the stength of its color range, that breaks the space turning it into main protagonist.
The logo JCPenney Is executed in such a precise way that including it in any place will never result a problem.
JCPenney is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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