Cendant is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of Cendant is the stength of its color range, that breaks the space turning it into main protagonist.
The logo Cendant Is executed in such a precise way that including it in any place will never result a problem.
Cendant represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
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