The key to success of Auchan is the stength of its color range, that breaks the space turning it into main protagonist.
Auchan is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
It can be recognized by its great balance, exclusiveness and formal excellence.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The logo Auchan Is executed in such a precise way that including it in any place will never result a problem.
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