This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Arm and Hammer represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The key to success of Arm and Hammer is the stength of its color range, that breaks the space turning it into main protagonist.
It can be recognized by its great balance, exclusiveness and formal excellence.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
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