ARD Das Erste is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of ARD Das Erste is the stength of its color range, that breaks the space turning it into main protagonist.
ARD Das Erste represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The logo ARD Das Erste Is executed in such a precise way that including it in any place will never result a problem.