Amgen is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
The logo Amgen Is executed in such a precise way that including it in any place will never result a problem.
The key to success of Amgen is the stength of its color range, that breaks the space turning it into main protagonist.
Amgen represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
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