Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
It can be recognized by its great balance, exclusiveness and formal excellence.
Excellent equilibrated logo blunt with thin line.
Beijing 2008 Olympic Games is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of Beijing 2008 Olympic Games is the stength of its color range, that breaks the space turning it into main protagonist.
Beijing 2008 Olympic Games represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.