Zales represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The logo Zales Is executed in such a precise way that including it in any place will never result a problem.
It can be recognized by its great balance, exclusiveness and formal excellence.
Zales is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Zales is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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