McCann-Erickson (Truth Well Told) represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The logo McCann-Erickson (Truth Well Told) Is executed in such a precise way that including it in any place will never result a problem.
McCann-Erickson (Truth Well Told) is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
It can be recognized by its great balance, exclusiveness and formal excellence.
The key to success of McCann-Erickson (Truth Well Told) is the stength of its color range, that breaks the space turning it into main protagonist.
Excellent equilibrated logo blunt with thin line.
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