Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
McCann-Erickson (Truth Well Told) is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
Excellent equilibrated logo blunt with thin line.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
It can be recognized by its great balance, exclusiveness and formal excellence.
The logo McCann-Erickson (Truth Well Told) Is executed in such a precise way that including it in any place will never result a problem.
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