It can be recognized by its great balance, exclusiveness and formal excellence.
O Estado de Sao Paulo is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Excellent equilibrated logo blunt with thin line.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
The key to success of O Estado de Sao Paulo is the stength of its color range, that breaks the space turning it into main protagonist.
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