Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Frito Lay (Frito-Lay Pepsico brands) represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Excellent equilibrated logo blunt with thin line.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
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