FRED PERRY is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
FRED PERRY is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of FRED PERRY is the stength of its color range, that breaks the space turning it into main protagonist.
FRED PERRY represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
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