This is London is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
It can be recognized by its great balance, exclusiveness and formal excellence.
Excellent equilibrated logo blunt with thin line.
The key to success of This is London is the stength of its color range, that breaks the space turning it into main protagonist.
This is London represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
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