The key to success of Thermo King is the stength of its color range, that breaks the space turning it into main protagonist.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The logo Thermo King Is executed in such a precise way that including it in any place will never result a problem.
It can be recognized by its great balance, exclusiveness and formal excellence.
Thermo King represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Thermo King is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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