Excellent equilibrated logo blunt with thin line.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The logo The Standard Is executed in such a precise way that including it in any place will never result a problem.
It can be recognized by its great balance, exclusiveness and formal excellence.
The Standard is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The key to success of The Standard is the stength of its color range, that breaks the space turning it into main protagonist.
The Standard is a perfect sample of how a logo turns up to be a clear distinctive of its brand.