Excellent equilibrated logo blunt with thin line.
The Standard represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The logo The Standard Is executed in such a precise way that including it in any place will never result a problem.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The key to success of The Standard is the stength of its color range, that breaks the space turning it into main protagonist.
The Standard is a perfect sample of how a logo turns up to be a clear distinctive of its brand.