Excellent equilibrated logo blunt with thin line.
It can be recognized by its great balance, exclusiveness and formal excellence.
The New 42nd Street represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The key to success of The New 42nd Street is the stength of its color range, that breaks the space turning it into main protagonist.
The New 42nd Street is a perfect sample of how a logo turns up to be a clear distinctive of its brand.