It can be recognized by its great balance, exclusiveness and formal excellence.
The Chessecake Factory is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The logo The Chessecake Factory Is executed in such a precise way that including it in any place will never result a problem.
The key to success of The Chessecake Factory is the stength of its color range, that breaks the space turning it into main protagonist.
Excellent equilibrated logo blunt with thin line.